Sunshine Coast Tourism’s mission is to build a strong and sustainable tourism economy on the Sunshine Coast consistent with the values of residents. Sunshine Coast Tourism will:
- Promote BC’s Sunshine Coast as a year-round leisure travel destination through strategic, research-based marketing strategies
- Facilitate the continuing evolution of the Sunshine Coast as a premier travel destination
- Increase awareness of the value, contribution and importance of tourism among the government, population and businesses along the Sunshine Coast
Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) that was established in 2008 to promote British Columbia’s Sunshine Coast as a premier travel destination. Our team builds brand awareness and advocacy for the entire region, from Howe Sound to Desolation Sound, with bold, inspiring and engaging marketing campaigns that motivate people to visit the Sunshine Coast.
We are led by a volunteer Board of Directors and managed by a small team of passionate and dedicated staff. As a non-profit, we are supported by our 250+ stakeholders (businesses and organizations) within the Sunshine Coast’s tourism industry as well as our local, provincial and Indigenous governments who all see the value of building a sustainable tourism economy and working together to market the Sunshine Coast in a way that no one business could achieve individually.