Who we are

Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) that was established in 2008 to promote British Columbia’s Sunshine Coast as a premier travel destination.  Our team creates brand awareness and advocacy for the entire region, from Howe Sound to Desolation Sound, with bold, inspiring and engaging marketing campaigns that motivate people to visit the Sunshine Coast.

We are led by a volunteer Board of Directors and managed by a small team of passionate and dedicated staff. And as a non-profit, we are supported by our 250+ members from all facets of business within the region’s tourism industry as well as our local, provincial and Indigenous governments who all see the value of growing the tourism economy and working together to market the Sunshine Coast in a way that no one business could achieve individually.


Sunshine Coast Tourism’s mission is to build a strong and sustainable tourism economy on the Sunshine Coast consistent with the values of residents. Sunshine Coast Tourism will:

  • Promote BC’s Sunshine Coast to leisure and business travelers as a year-round destination in targeted markets through a strategic, research-based marketing strategy
  • Facilitate the continuing evolution of the destination
  • Increase awareness of the value, contribution, and importance of tourism among the government, population, and businesses on the Sunshine Coast