Who we are

Sunshine Coast Tourism (SCT) is a non-profit association, specifically a destination marketing organization (DMO).  Our job is to promote the entire region of the Sunshine Coast (from Howe Sound to Desolation Sound!) as a fantastic travel destination to the rest of the world. As a non-profit organization, we are led by a volunteer Board of Directors and four full time staff,  plus more than 200 members encompassing all facets of businesses within the tourism industry spanning the entire Sunshine Coast.  We create bold, inspiring, and engaging marketing campaigns that inspire visitors to plan their trip, and we work diligently to create brand awareness and advocacy for the Sunshine Coast, BC as a travel destination. As a non-profit, we are supported by our membership, local and provincial government who all see the value in the tourism economy and our ability to unite together to market the Sunshine Coast in a way that no one business could achieve individually.


Sunshine Coast Tourism’s mission is to build a strong tourism economy on the Sunshine Coast consistent with the values of residents. Sunshine Coast Tourism will:

  • Promote the Sunshine Coast to leisure and business travelers as a year-round destination in targeted markets through a strategic, research-based marketing strategy
  • Facilitate the continuing evolution of the destination
  • Increase awareness of the value, contribution, and importance of tourism among the government, population, and businesses on the Sunshine Coast
  • Read full Bylaws here >