What We Do

To fulfill our organizational mandate, Sunshine Coast Tourism works on three primary pillars: destination marketing, visitor services, and destination development. All of these pillars are vast in scope, and our staff works closely with many local, regional, and provincial partners to find success. Click on one of the links below to find out more.

Destination Marketing

Promoting the Sunshine Coast as one branded destination, marketing it as a premier leisure travel destination in North America.

Visitor Services

Providing information to Sunshine Coast travellers when and where they need it – both online and through traditional brick-and-mortar Visitor Centres.

Destination Development

Management of the destination to ensure the Sunshine Coast stays desireable and competitive in our key markets.