Who We Are
Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) that was established in 2008 to promote British Columbia’s Sunshine Coast as a premier travel destination. Our team builds brand awareness and advocacy for the entire region, from Howe Sound to Desolation Sound, with bold, inspiring and engaging marketing campaigns that motivate people to visit the Sunshine Coast.
We are led by a volunteer Board of Directors and managed by a small team of passionate and dedicated staff. And as a non-profit, we are supported by our 250+ stakeholder businesses within the Sunshine Coast’s tourism industry as well as our local, provincial and Indigenous governments who all see the value of growing the tourism economy and working together to market the Sunshine Coast in a way that no one business could achieve individually.
Our corporate strategy outlines how we will help the Sunshine Coast reach its full potential as a tourism destination, and market the Sunshine Coast, BC brand to the world.