Stakeholder Partnerships & Engagement
Collaboration, cooperation and coordination are the key to great partnerships!
As we transition from a member-based model to a stakeholder one, this is the perfect time to take stock of what we all think tourism on the Coast should look like moving forward. What type of destination do we want to be and how can we connect with the right travellers?
We look forward to working with you to grow and shape the development of the Sunshine Coast as a destination. Together we can show that a thriving tourism destination has the potential to be a positive experience for both visitors and locals alike.
We hope to:
- Develop a diverse and robust tourism product that increases year-round visitation and local engagement and support
- Create a strategy that encourages repeat visitation from responsible and respectful visitors who want to visit/ live like the locals do
- Put more emphasis on the experiences, the land and the people of the Sunshine Coast
- Focus on sustainable growth over efforts to grow tourism at any cost
Ongoing Partnership Opportunities
Find a number of ways to begin collaborating with us and your fellow industry partners, increase your knowledge, and take advantage of your website listing.
Current Time-Sensitive Partnership Opportunities
These opportunities for further promotion and partnership opportunities are offered on a time-sensitive basis to all of our registered stakeholders. Please check back often as we will add more opportunities as they arise.
Future Partnership Opportunities
Check out these opportunities that will be available for future participation.
Ongoing Partnership Opportunities
Subscribe to our Industry Newsletter
There are several ways we can align our efforts and work together and communication is king – if you haven’t already, please sign up for the monthly SCT Newsletter. We recently added a table of contents so you can quickly jump to the information that is most relevant to your business.
Share your travel deal, package, promotion, or special
You can also work with us to discuss ideas for packages, promotions or specials. Our media/stakeholder relations specialist would be happy to brainstorm and/or assist in making connections within our networks that might be beneficial to your business.
If you already have a travel deal, promotion or package please share it with us. If you have a great Package or Travel Deal ready to roll (and on your website), please click here to fill out the member promo form and we’ll share your promo on SCT’s Travel Deals page (which connects to HelloBC’s Way to Save in BC Page). Industry partner travel deals will also be posted and shared on Instagram and Facebook.
Engage with us on social media
Sunshine Coast Tourism is active on social media, with a combined consumer audience of over 45,000 followers. We frequently look for opportunities to share engaging content from locals, tourists, businesses and media about the Sunshine Coast. The best way to ensure we see your content is to use the hashtag #sunshinecoastbc. Furthermore, by using this hashtag and encouraging your guests to do so as well, it elevates our consumer destination brand. Be sure to follow us on Facebook, Instagram, Twitter, YouTube, and Pinterest.
Learn about tourism, marketing, media relations, sustainability, and more
Destination BC’s Learning Centre offers access to free resources and tools, featured articles, guides, templates, and videos, open 24/7. Whether you’re looking for market research for a new business plan or looking to up your digital marketing skills, the Learning Centre is full of helpful resources geared toward BC’s tourism industry.
Work with our Media Relations Specialist
If you have ever picked up a magazine on a plane or stumbled across a travel story online and thought, ‘Wow, I’d like to visit that town, stay in that hotel or try that experience…”, it’s likely that the creator of the story (media) worked with a media relations specialist to get the job done.
At Sunshine Coast Tourism, our Media Relations specialist works with traditional and non-traditional travel and lifestyle media to raise positive profile and awareness for the region by generating “earned” editorial coverage. This includes print and online publications (digital content), TV and radio, and online influencers who have large or niche audiences on social media platforms such as Instagram, Twitter & YouTube. User generated content (UGC) created by visitors or local residents on popular social media platforms, blogs and discussion forums can also influence travellers in their vacation planning.
In all mediums we want to tell stories that showcase the best products, experiences and attractions to encourage people to choose the Sunshine Coast as their vacation destination.
We do this by drafting storylines/pitches; arranging and hosting media visits; attending media events; and providing photography or other visual assets. It is a competitive and long-term process, but the ripple effect of a good media relations campaign and the resulting coverage can generate great stories for years to come.
To build and maintain lasting relationships with the media we need to provide them with fresh story ideas and unique insights to the Sunshine Coast. That is where you, our industry partners come in – it’s your business and your stories that make the Sunshine Coast such a special destination!
There are several ways to work with the SCT media relations team:
- Create and/or share your newsworthy story lines (yours or another local business)
- Participate/host a press trip or individual media visit with complimentary services (or media rates) to your: accommodation, food/beverage or experiences
- Develop partnerships/promotions with other industry partners (we can help make those connections)
If you are interested in working with the media, would just like to discuss story ideas or need assistance vetting direct media inquiries, please contact Andrea Wickham-Foxwell at firstname.lastname@example.org
Current, Time-Sensitive Partnership Opportunities
There are no time-sensitive partnership opportunities at this time. Please see the section “Ongoing Partnership Opportunities” for ways to work with Sunshine Coast Tourism.
Future Partnership Opportunities
Please see some of the future opportunities that will be available to registered stakeholders at various times throughout the year. Once these opportunities become available, we notify our stakeholders through our Industry Newsletter – please make sure you are subscribed and set email@example.com as a trusted contact to ensure our communications land in your inbox!
Sunshine Coast Travel Guide
Published annually*, our Sunshine Coast Travel Guide showcases the best of all the Coast has to offer from Howe Sound to Lund. Filled with spectacular photos, community overviews, key attractions and activities, itinerary suggestions and more, this guide is sure to draw visitors to the Coast and serve as a keepsake for visitors to share with friends and family at home. Don’t miss the opportunity to advertise in this guide!
*Note: We did not publish in 2021 due to the Covid-19 pandemic. We plan to update and publish a new guide for 2022.
Consumer Travel Shows
Each spring we participate in a few key outdoor shows in Vancouver, Alberta, Washington State and elsewhere to meet face-to-face with potential visitors to promote the Sunshine Coast. Partners have the opportunity to provide rack cards for distribution at the shows and sometimes even join us to help promote the Coast and all our partner businesses.
Each year we target key travel publications in which we place ads to attract our various target markets. Partners are often invited to join us in these publications through subsidized cooperative advertising. We find we can make a greater impact by working together. Coordinating many Sunshine Coast tourism businesses to advertise together in publications such as the Vancouver Sun, Calgary Herald, or Northwest Travel & Life allows for a larger page presence and more draw for the consumer.
Sunshine Coast Tourism creates a number of print collateral pieces such as brochures and maps. When we develop or reprint these branded consumer pieces, we often invite our stakeholder partners to place an ad for their business on the brochure. By doing this, we can not only direct more referrals to our partners, but we can also leverage the advertising investment from our partners into wider distribution for these print pieces.
We participate in a number of tourism sector publications, including Ahoy BC (boating); BC Ale Trail; BC Farmers Market Trail; Coastal Circle Route; Fishing BC; and Mounting Biking: Sea to Sky Biking. We invite our partners to join us to showcase their own offerings in these sectors, whenever the opportunity exists. If you feel that your business represents one of these sectors and would like more information, please reach out to us at firstname.lastname@example.org for ways your can participate.